🔵 66 days to finish what you started

66 Days.

That's all that's left in 2025.

You started this year with a plan, with a goal, with a specific outcome in mind.

You were committed. Motivated. This was going to be the year you made it happen.

And then... it wasn't.

Now here you are, staring down the final 66 days of the year, wondering what went wrong.

What Missed The Mark

Let's not dance around this. You know precisely what I'm talking about.

It could be the business you were going to launch, the weight you were going to lose, the relationship you were going to prioritize, or the creative project you were finally going to finish.

Whatever it was, you were serious about it. This wasn't some half-baked midnight resolution scribbled on a napkin. You had reasons, and those reasons mattered.

Yet, somewhere between January's optimism and October's reality, that thing you were so sure about just stopped happening.

Not with a bang, but with a whimper. A series of tiny compromises that seemed reasonable at the time.

"I'll start next week."

"This just isn't the right time."

"I'm too busy right now."

Until eventually, you stopped making excuses altogether.

You just... stopped.

The question is:

If it mattered so much at the start of the year, why doesn't it matter just as much now?

The Invisible Wall

When a conscious desire conflicts with a subconscious program, the subconscious nearly always wins.

You can have all the willpower in the world. You can create perfect plans, set impeccable goals, and know exactly what action to take.

But if there's a subconscious barrier standing between you and that outcome, you'll sabotage yourself in ways you won't even see coming.

This is the invisible wall.

It doesn't announce itself. It doesn't send you a memo saying, "Hey, I'm about to make you procrastinate on this important thing." It's far more subtle than that.

It shows up as:

• The sudden "realization" that your plan needs to be perfect before you start.

• The convenient emergencies that always seem to arise when you're about to take action.

• The exhaustion that hits right when you're supposed to work on your goal.

• The brilliant rationalizations for why now isn't the right time

Your subconscious isn't trying to hurt you. It's trying to protect you.

The problem? It's often protecting you from something you consciously want.

Explore The Fear

So let's go there. Let's dig into the question most people never ask themselves:

What are you actually afraid of?

Not the surface-level stuff. Not "I'm afraid of failure" or "I'm afraid to look stupid." That's too easy. That's the answer that lets you off the hook.

I'm talking about the real fear, the one hiding underneath.

If you actually achieved this thing you set out to do in January, what would change?

Who would you become? What would you have to face? What comfortable story about yourself would you have to let go of?

Maybe you said you wanted to build a business. But what you're actually afraid of is the visibility that comes with success. The judgment. The responsibility. The loss of anonymity.

Maybe you said you wanted to get in shape. But what you're actually afraid of is being seen. Dealing with attention you've spent years avoiding.

Maybe you said you wanted to write that book or launch that project. But what you're actually afraid of is discovering that you're capable of more than you've been giving. Because if you're capable, then you're responsible. And responsibility is heavy.

Here's the twist: It's easy to understand why we'd be afraid to fail, but usually the bigger fear comes from what happens when we succeed.

Because success changes things, it requires you to become someone different. To show up differently. To hold yourself to a different standard.

And that version of yourself? That type of change is terrifying for a subconscious that's unprepared for it.

Action Steps

You've got 66 days left this year. Here's what you do with it:

1. Name The Real Fear

Write it down. Not just the surface-level fear. The actual one. The one that makes you uncomfortable to admit.

"I'm afraid that if I succeed at this, I'll have to maintain it forever."

"I'm afraid that if I build this business, I'll outgrow my current friend group."

"I'm afraid that if I finish this project, everyone will think I'm nothing special."

Whatever it is, name it. You can't work with what you won't acknowledge.

2. Separate The Fear From The Goal

Your goal isn't the problem. It's the story that you tell yourself that's the issue.

Ask yourself: Is this fear actually based on reality, or is it based on a story I'm telling myself?

Most of the time, it's a story. And stories can be rewritten.

3. Make Peace with Change

When you accomplish your goal, finish that project, or install that habit, things will change. That's not a bug. That's the point.

Growth necessitates change. The key is to swap out the parts we don't want for the change we do.

You're not letting go of the core of who you are; you're uncovering more of your true self. This means letting go of the version of yourself that needs this particular limitation to feel safe.

4. Use the 66 Days

You don't have to hit your whole goal by December 31st. But you can use these final 66 days to prove to yourself that the invisible wall isn't real.

Pick one action. One thing you've been avoiding. And do it.

Not perfectly. Not with some grand plan. Just do it.

The wall only stays invisible until you walk through it.

Once you take action despite the fear, you'll see that there was never anything solid there in the first place. Just smoke. Just old programming. Just a story you told yourself so many times you forgot it was fiction.

The year isn't over yet.

You've got 66 days to stop running from the thing you said you wanted.

Not because you owe it to anyone else.

Because you owe it to yourself to find out who you become when you stop letting fear make your decisions.

The question isn't whether you'll hit your goal by the end of the year.

The question is: Who do you want to be when 2026 starts?

Someone who spent another 66 days hiding behind the invisible wall?

Or someone who finally walked through it?

See you next week,
Elliot Roe