🔵 Crush The 95% Stall

How to Finish What You Start and Build Unstoppable Momentum

You've done the hard part. You've brainstormed, committed, executed, and now you're 95% done. But that final push? It's not happening.

The book is written, but you're on the 15th draft of the cover.

The update is finished, but you're hesitating to hit "publish."

The video is shot and edited, but you're waiting until "the time is right" to post it.

This is what I call The 95% Stall.

It's one of the most damaging traps high performers fall into. It appears in every area of life: business, fitness, creative work, and even relationships.

And here's the catch: it usually feels like you're still making progress.

You're "refining." "Getting it right." "Almost ready."

But in reality, you're hiding.

Today's Playbook will give you a step-by-step plan to blow past the 95% stall so you can finally finish what you start.

Let's get started (and finish).

Upgrade Playbook:
Crush the 95% Stall - How To Finish What You Start

By: Elliot Roe

Step 1: Spot the Stall

Before you can finish strong, you need to get brutally honest about where you're stuck.

Look across your projects, goals, or commitments and ask:

What's the most important thing I'm 95% done with—but haven't finished?

It might be a draft sitting in Google Docs, a nearly complete website you haven't shared, a fitness plan paused just shy of your goal, or a conversation you keep putting off.

Don't just look at projects that have come to a complete halt. The stall often hides behind productivity:

  • Tinkering with minor edits that don't move the needle

  • Redoing work that's already good enough

  • Waiting for a "perfect moment" that never arrives

Action:

Grab a notepad or open your notes app.

List 2–3 projects, tasks, or goals that are close to done—but not complete.

Then, circle the one that matters most right now.

This is your 95% project. We'll use it for the rest of the Playbook.

Step 2: Name the Fear

Behind every stall is a fear that's keeping you from crossing the finish line.

  • Fear of failure: If I finish, it might flop.

  • Fear of judgment: People might not like it—or worse, ignore it.

  • Fear of success: What if this actually works, and everything changes for the better? Do I actually deserve success?

These fears create resistance. Not logical resistance, but emotional friction that hijacks your decision-making.

This is your subconscious trying to protect you—from risk, discomfort, or change. But what it's really doing is delaying your progress.

Action:

Write down the 95% project you circled in Step 1.

Now answer this:

What am I afraid might happen when I finish this?

Don't overthink it. Just write the first honest answer that comes to mind.

That's the fear we're working with.

Step 3: Reframe the Final 5%

Now that you've identified the reason for the stall, I've found the best way to push past it is to lean right into the fear.

Action:

In your document, write down:

"Worst Case Scenario"

Below, list the absolute worst things that could happen once you go from 95 to 100%.

Even if what pops into your head sounds outlandish and unrealistic, write it down. If it's in your head, it's in there for a reason.

Next, write down:

"Best Case Scenario"

Below, list all the benefits and rewards that will come from completing the task or project. If it comes to your mind, put it down.

Then finally, write down:

"Am I willing to risk the worst-case scenario to get the best-case scenario?" Yes/No

Now, don't answer it immediately.

Set a timer for 10 minutes, close your eyes, and spend some time visualizing both sides.

When you open your eyes, go with the answer that first comes to mind.

If you answered No, then you're not ready to move forward. Either the project is wrong, or you need to delve deeper into the subconscious fears we discussed in step #2.

If you answered Yes, then you’ve successfully been able to reframe the final 5% and are ready move on to Step #4.

Step 4: Install a Finisher's Ritual

Now, it's time to close the loop.

Here's how high performers finish fast: they make the last 5% obvious, scheduled, and non-negotiable.

Because the longer you delay, the more power the fear gains. Momentum is built through action—not overthinking.

Action:

Create your "Finisher Plan" using this 3-step mini-ritual:

  1. Define the Final Step(s): Write down the exact 1–3 actions you need to take to finish your 95% project. Be specific.

    • Example: "Upload video to YouTube and schedule email."

    • Example: "Send proposal PDF and follow up by Friday."

  2. Block Time: Open your calendar and schedule a 60–90 minute block this week dedicated to finishing. Treat it like a non-movable meeting. Name the event after the project so you don't dodge it.

  3. Execute Without Tinkering: When the time comes, don't get stuck in another round of revisions. The goal is done, not perfect. Hit send. Hit publish. Wrap it up.

Step 5: Celebrate The Win

You've done it!

Consistently clearing that final 5% is what separates the best from the rest.

No matter how great you are at what you do, the world only knows about it when you finish.

And now that you've made it past the finish line decide how you'll celebrate this victory.

Knowing how it feels to win makes it all the easier to repeat in the future. Use the celebration as a final stamp that shifts finishing into a habit rather than a battle.

Maybe the next time you find yourself stuck in the 95% Stall again and can come back to this Playbook to push through, or perhaps you don't, and what used to feel like a grind now feels inevitable.

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See you next week,
Elliot Roe